Brief: Visual equity for advertising
Brief: Experiment. Is a yawn contagious?
Hypothesis (or Myth we want to bust): If you see someone yawning it is contagious.
Methodology: We took a specially shot piece of footage of Mythbuster Adam Savage and embedded the footage into an email. We then sent the email to lots of different people all over the world, with the question “Did this make you yawn”? FYI: it was also put on you tube… and lots of other places. See Google for more info.
Result: People reported to us that they were yawning – from all over the world.
In summary: Amazingly it did make people yawn, and we helped prove that a yawn is indeed infectious. We also fulfilled a work aspiration – to work on one of the best shows on TV.
Brief: Online equity / digital advertising and banner ad campaign / HTML email campaign design / tasting notes for in-store activities