Tag: viral marketing

DSGi Tech Chair

DSGi Tech-chair

DSGi Tech-chair

Brief: Design a concept for DSGi for an innovative and highly newsworthy deck chair.
Rationale: Cascade designed and created the “Tech Chair”.
Results: Huge media pick-up from SKY to The Sun.

Sample Coverage:

Daily Mail
Pocket Lint
Sky News
Mark’s technology news
The Sun

Discovery Channel: Mythbusters



Brief: Experiment. Is a yawn contagious?

Hypothesis (or Myth we want to bust): If you see someone yawning it is contagious.

Methodology: We took a specially shot piece of footage of Mythbuster Adam Savage and embedded the footage into an email. We then sent the email to lots of different people all over the world, with the question “Did this make you yawn”? FYI: it was also put on you tube… and lots of other places. See Google for more info.

Result: People reported to us that they were yawning – from all over the world.

In summary: Amazingly it did make people yawn, and we helped prove that a yawn is indeed infectious. We also fulfilled a work aspiration – to work on one of the best shows on TV.