Brief: Create, repackage and develop visual equity.
Brief: Tommy Hilfiger launch of True Star visual and photographic equity with Beyonce
Brief: Starbucks and it’s PR agency commissioned Cascade to design and produce Christmas cards to celebrate the festive season and reinforce the “Red Cup” brand extension
Brief: Visual equity for Carphone Warehouse.
Additional notes: We had to be specially cleared to do this shoot.
Brief: Design / TV production / digital marketing / SEO
Additional comments: We used every multi-channel approach in this execution.
Brief: Experiment. Is a yawn contagious?
Hypothesis (or Myth we want to bust): If you see someone yawning it is contagious.
Methodology: We took a specially shot piece of footage of Mythbuster Adam Savage and embedded the footage into an email. We then sent the email to lots of different people all over the world, with the question “Did this make you yawn”? FYI: it was also put on you tube… and lots of other places. See Google for more info.
Result: People reported to us that they were yawning – from all over the world.
In summary: Amazingly it did make people yawn, and we helped prove that a yawn is indeed infectious. We also fulfilled a work aspiration – to work on one of the best shows on TV.