Brief: Create an identity for the Golden Age of Couture exhibition.
Included: Logo, identity, brochure, launch invites, tickets.
Additional information: As far as we have been lead to believe, this was the first time the V&A has allowed its core logo to be altered in any way. Although we never usually change a logo, we decided to be cheeky. The idea was taken from Christian Dior’s “New Look” couture collection from 1947. We thought it might just work. Apparently Alexandra Shulman said it was “Inspirational”. Thank you Alexandra, we love your work too.